The Spinners

♪ Imma Be (Black Eyed Peas, 2009) ♪

In American, Dance, Hiphop, Rex Baylon, Track Reviews on January 27, 2010 at 4:43 pm

The Black Eyed Peas, in my opinion, are the epitome of everything wrong with pop music in the 2000’s. Their songs, in the immortal words of William Shakespeare, are full of sound and fury but ultimately signify nothing. Their attempts to be taken seriously as an anti-establishment hiphop act are thwarted by the fact that majority of their songs are sold to the highest bidder to promote whatever hot new merchandise Corporate America is trying to ram down people’s gullets. Although they pride themselves as being a culturally diverse group, the white oversexed female vocalist is really the one getting most of people’s attention while the original multi-ethnic members are reduced to being mere background players. And if that isn’t saying enough, their songs are bland, unimaginative, and pander to the lowest common denominator.

Their latest single “Imma Be” is both derivative and repetitious. Somehow it raises the doubt whether or not the band can call themselves a band if they just rely on drum machine to make all the melodic decisions for them. The song itself celebrates the sort of hiphop posturing that went out of fashion a decade ago, and instead of adding their own unique take on the subject, all The Black Eyed Peas do is offer some cliché lyrics sandwiched between a mind-numbingly unoriginal chorus. The song is reminiscent of a prepubescent fantasy of living the “good life” brought about by MTV and a whole host of other bloodsucking corporate sponsors. Furthermore, I’m conflicted whether I should be angry that a song like this is so popular or sad that many people will go through their entire lives thinking that The Black Eyed Peas are the best thing that the alternative hiphop scene can offer. If you want rap with a different sort of flavor, try listening to Del La Soul, Mos Def, The Roots, M.I.A., or Jurassic 5 and forget the juvenile hiphop affectations of this  overrated quartet.

– Rex Baylon

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