Ring-ding-dong. Digah-ding-ding-dong. It’s a song begging to be a ring tone, and I think it’s genius that what should have been electronic bleeps are sung with much seriousness. Strange and addictive. SHINee couldn’t have chosen a better single to get back on the K-Pop scene. My head is saying that there are too many things happening, that there is a melody buried under the dancey starts-and-stops, but my heart is saying otherwise: Just dance.
– Thor Balanon
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